With an area of only 37 square miles, the island of St. Maarten/St. Martin is the smallest landmass in the world to be divided between two countries. Its dual owners are the Dutch and French, who have shared the island for almost 350 years..
The options available throughout the region with respect to Out of Home media have exploded over the last 5 years. The more sophisticated the market the more options. Trinidad, Jamaica and the Dominican Republic offer the largest number of options per market. Options include billboards (static & tri-vision), mobile advertising on public transport buses, taxi cab advertising, digital LED boards, bathroom advertising (static and electronic), digital boards in grocery stores, bus stops, wraps on buildings, aerial banner towing, cinema advertising and much more.
In other markets Out of Home (OOH) media is restricted as a matter of public policy to preserve the natural beauty of the markets. This is the case in nearly all of the tourism-based economies. This does not mean that OOH options are totally ruled out since cinema advertising is offered in all markets, airport advertising and public transportation buses are offered in most.
We have observed that the laws governing outdoor advertising in these markets are being reviewed and billboards are now making an appearance in high traffic area on a limited basis are popping up.