On August 31st 1991 CCN television, channels 6 and 18, became the first independently operated television station in the English-speaking Caribbean, broadcasting to over 80% of the population of Trinidad and Tobago.
ReachCaribbean has direct contact with the leading television broadcasters in the throughout the Region. We also have contacts with a number of cable providers, some of which have the ability to overlay advertisements intended for a local market as opposed to running the international versions.
In general, most of the markets’ daily Newscasts are the highest rated television programmes covering all target audience groups. These broadcasts are usually in the evening beginning at 6 p.m. or 7 p.m. typically lasting one hour. Most local television stations air programmes (both local and foreign based) that cater to all target groups. The schedules of programming will vary naturally from market to market.
When planning Television advertising in the region there are couple things to note:>
o Advertisement lengths are generally 10, 15, 30, 45 and 60 seconds long. If you submit a 35 seconds long advertisement you may be charged for a 45 second commercial.
o Time Classifications are usually separated as follows – News, AAA time/ Prime Time, AA time/ Pre-Prime Time, A time and B Time (lowest viewership times).
o Special features that are over 1 minute long may only be accommodated at special times of the day. Your Sales Executive will advise.